Designing Financial Products
Real Human Relationships
for
A deep dive into shifting product design from single-user personas to multi-user relationship dynamics featuring the debut of the Relation-Ships Blueprint and bluGether.
Developed in close collaboration with Ketut Sulistyawati co-founder of Somia Customer Experience, a boutique experience design consultancy talk details
📍Lisbon, Portugal
pdf version
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Our initial objective was simply to evaluate blu’s existing banking features.
Through deep listening, we uncovered major, overlooked use cases hidden inside people’s everyday relationships.
This led to fascinating new perspectives on human dynamics, fundamentally shifting how we view personas and craft financial products.
In reality,
money lives in relationships.
As much as it is transactional,
it carries a lot of emotions & meanings
Key Takeaways
Beyond the Single Persona
Redefining metrics for multi-user family and shared financial contexts.
KEY TAKEAWAY #1
The "RelationShip Blueprint"
Mapping shared financial responsibilities and collaborative money-sharing.
KEY TAKEAWAY #2
From Insight to Product
Turning overlooked relational discoveries into the collaborative “Gether” banking experience.
KEY TAKEAWAY #3